Classic Holidays

Digital Marketing, Social Media Marketing

Enhancing Social Media Management for 22 Resorts to Drive Engagement and Trust

CHALLENGE

Classic Holidays, a leading player in the holiday accommodation industry, faced the challenge of revitalising their resort-focused social media pages. Their goal was to keep members well-informed about the latest resort updates and nearby activities.

SOLUTION

Tenacity developed a comprehensive social media strategy for Classic Holidays, involving regular bi-monthly postings on each individual resort’s Facebook page. The content was carefully curated, sourced directly from the resort managers, and supplemented by relevant information from Google.

RESULTS

Classic Holidays experienced a significant boost in engagement on their resort Facebook pages, with a 40% increase in interactions within the first year alone. The combination of curated content and responsive interactions resulted in a remarkable 220% growth in average page followers. Today, members rely on the resort Facebook pages as a trusted source of information and a platform for engaging in holiday-related discussions.

Project Details

“Tenacity has truly transformed our resort’s online presence. The impressive growth in engagement and the increased trust our members have in our social media pages is a testament to their expertise. We are extremely satisfied with the results.”

Mark Stephenson

Board Member & CCO

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