Mackay Radiology

Digital Marketing, PPC

Case Study at Tenacity Design

10x Return On Google Ad Spend For Radiologist

CHALLENGE

With a limited budget and steep competition in the Mackay radiology market, Mackay Radiology faced the challenge of effectively reaching out to potential patients. They needed to connect with individuals actively seeking radiology services in the region to effectively launch their new clinic.

SOLUTION

Tenacity conducted extensive research to understand the target audience’s preferences, concerns, and motivations. Armed with this knowledge, we developed a precise messaging strategy that highlighted Mackay Radiology’s top-notch facilities and personalised patient care. We utilised Google Ads with a strong regional focus, targeting keywords related to radiology services in Mackay. The ad copy perfectly aligned with the messaging strategy. The campaign was continuously monitored and adjusted based on data analysis to achieve the best return on investment (ROI).

RESULTS

The carefully crafted messaging, combined with strategic use of Google Ads, resulted in an impressive 10x Return on Ad Spend (ROAS). For every advertising dollar invested, Mackay Radiology generated ten times the revenue. The clinic experienced a steady influx of new patients, averaging 45 new faces each month. Furthermore, the brand message resonated with the intended demographic, strengthening brand recognition and establishing Mackay Radiology as the go-to choice for radiology in the Mackay area.

Project Details

CLIENT

Mackay Radiology

PROJECT NAME

10x Return On Ad Spend For Radiologist

PROJECT TYPE

Digital Marketing, PPC

“Tenacity’s expertise and dedication yielded an impressive 10x Return on Ad Spend, solidifying our position as the premier choice for radiology in Mackay. Our unwavering trust in them speaks volumes.”
Cody
Marketing Coordinator
South Coast Radiology

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