Tenacity conducted extensive research to understand the target audience’s preferences, concerns, and motivations. Armed with this knowledge, we developed a precise messaging strategy that highlighted South Coast Radiology’s top-notch facilities and personalised patient care. We utilised Google Ads with a strong regional focus, targeting keywords related to radiology services in Mackay. The ad copy perfectly aligned with the messaging strategy. The campaign was continuously monitored and adjusted based on data analysis to achieve the best return on investment (ROI).