Backup Regularly

• Automate backups to protect all website files and databases.

Security Updates and Monitoring

• Patch vulnerabilities by keeping your CMS, plugins, and themes up to date.
• Safeguard against malware and hackers with security plugins.
• Encrypt data transmission with an active and valid SSL certificate.

Optimise Performance

• Test your website’s loading speed regularly with tools like Google PageSpeed Insights.
• Reduce page load times by optimising and compressing images.
• Speed up page loading using browser and server-side caching techniques.
• Confirm your website functions flawlessly on mobile devices.

Manage Content

• Refresh outdated content, including text, images, and product listings.
• Maintain a positive user experience by regularly scanning and fixing broken links.
• Periodically review and update your SEO strategy and metadata.

Enhance User Experience

• Ensure compatibility with major web browsers (Chrome, Firefox, Safari, Edge).
• Solicit user feedback to identify and address usability issues.
• Verify that forms and contact information are functional and up to date.

Ensure Security and Backup

• Ensure Security and Backup.
• Conduct regular security scans to identify. vulnerabilities and malware.
• Review and update user access permissions to prevent unauthorised access.
• Create a contingency plan for potential security breaches or data loss incidents.

Track Analytics

• Monitor website traffic and user behaviour with tools like Google Analytics.
• Measure the effectiveness of marketing campaigns with conversion tracking.
• Address 404 errors and other issues that affect user experience.

Ensure Legal Compliance

• Comply with data protection regulations like GDPR and CCPA.
• Verify content and media adhere to copyright laws.

Backup and Recovery

• Continually backup website files and databases.
• Develop a data recovery plan for catastrophic events.

Test and Assure Quality

• Test compatibility with various browsers.
• Assess website speed and responsiveness.
• Verify all features and functions work as intended.

Improve with User Feedback

• Encourage user feedback and make improvements accordingly.
• Regularly review competitors’ websites for inspiration and potential enhancements.

Conclusion

By utilising this website maintenance checklist, you can guarantee a secure, user-friendly, and goal-aligned online presence. A well-maintained website attracts and retains customers while supporting your overall digital strategy.